网络宣传推广的平台不同，适合的行业不同。很多企业适合在百度上做宣传推广，但是百度竞价费用太高，那么如何做好企业的济南SEO战略布局呢？Network promotion platform is different, suitable for different industries. Many companies are suitable for promotion on Baidu, but Baidu bidding costs too high, then how to do a good job in the strategic layout of the enterprise Ji'nan?
1.做好一个营销型网站。无论是SEO还是竞价，或者外推等其他网络推广方式，其目的是将流量引入网站进行转化。那么转化率就很重要，所以做好一个营销型网站是大大提升转化率的基本条件。Do a marketing website. Whether it is SEO or bidding, or extrapolation and other network promotion, the purpose is to introduce traffic into the site conversion. So the conversion rate is very important, so do a marketing website is to improve the conversion rate of the basic conditions.
2.做目标关键词的SEO。目标关键词一般是比较短的行业代表性关键词。当然，去掉区域的关键词流量更大，但是难度也更大，建议上来不要做这么难的词，先做地区+行业的关键词。首页布局3-5个为宜。Do target keyword SEO. Target keywords are generally short industry representative keywords. Of course, get rid of the region's keyword traffic is greater, but the difficulty is greater, it is recommended not to do so difficult to do the word, do the first regional + industry keywords. Home layout 3-5 suitable.
3.做长尾词的SEO。在目标关键词大多数达到百度首页后，再想拓展流量就要做长尾词优化了。长尾词一般是由几个词组成、甚至是一句话，一般搜索量很小，但是数量很大。这种词很容易获得排名，可以在内容页中进行优化。建议由SEO人员挖掘出足够数量的长尾词，由编辑写原创文章来实现。这种方式见效比较慢，但是长年积累下来，也是很大的一部分流量来源。Do long tail word SEO. Most of the target keywords to reach the Baidu home page, and then want to expand the flow to do the long tail word optimization. Long tail word is generally composed of a few words, or even a word, the general search volume is small, but a large number. This word is easy to get ranking, can be optimized in the content page. Proposed by the SEO staff to dig out a sufficient number of long tail word, the original article written by the editor to achieve. This approach is relatively slow, but accumulated over the years, is also a large part of the traffic source.
4.多做几个网站。除了行业代表的目标关键词外，一些品牌词、型号词甚至一些其他地区的关键词也能带来可观的流量，所以在前几个步骤有一定成效后，可以考虑多做一些网站的优化。Do a few sites. In addition to the target keywords industry representatives, some brands of words, word type keywords and even some other areas can also bring considerable traffic, so there are some effects in the first few steps, can consider to do some site optimization.
综上所述，企业的济南SEO战略布局是先修内，再修外，逐渐增多的过程。如果做的好，能大大节约企业的竞价成本。To sum up, enterprises in Ji'nan SEO strategic layout is to repair, repair process, gradually increased. If you do well, you can greatly reduce the cost of enterprise bidding.
